Brand Activation Executive (JTI)
Akij Corporation Ltd.
Job Description / Responsibility
- Understands the overall brand strategy including target consumer, brand positioning and brand objectives.
- Supports the development and execution of annual brand activation plans for the assigned brands
- Assists in developing the integrated marketing plan that meets the annual marketing objectives within the appropriate budget parameters
- Develops or adapts communication platforms and materials to support the Marketing plan
- Responsible for execution of effective 1-2-1 & Consumer Programs on-time and at an exceptional level of quality
- Assists in evaluation of the brand & consumer feedbacks to shape future plans
- Supervises the Recruitment and retention of BA pool
- Assists in Capability development of BA team through extensive on the job & in house training
- Ensures Proper monitoring of consumer Contact & Conversion at market level
- Generates accurate and relevant activation related report as per management requirement
- Leads thinking on best practices in the industry through networking internally and externally and keeping up with industry best practices.
- Ensures Activation hygiene & Crisis management
- BBA/ MBA Marketing preferred from IBA or any Reputed Public and Private University.
- 1 to 3 year(s)
- The applicants should have experience in the following area(s):
Sales, Brand Planning/Development, Advertising & Promotion
- The applicants should have experience in the following business area(s):
Advertising Ageny, Development Agency, Event Management, Market Research Firms, Manufacturing (FMCG)
- Age At most 30 year(s)
- Only males are allowed to apply.
- Brand Marketing/Trade Marketing experience preferably in the FMCG industry.
- Understanding of consumer research & behavior
- Analytical skills and some strategic thinking to question and recommend brand strategies.
- Good communication and presentation skills.
- Strong organizational and administrative skills.
- Self-driven and willing to travel extensively.
- Willing to do market visit at least 15 days in a month
Applicant must enclose his/her Photograph with CV.
Application Deadline : Dec 3, 2016
Akij Corporation Ltd.
Address : Akij Group, Akij Chamber, 73 Dilkusha C/A, Dhaka-1000.
Web : www.akij.net